Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

Your privacy is important to us

Bellamy’s Organic Pty Ltd ABN 11 125 461 903 (‘Bellamy’s Organic’, ‘we’, ‘us’ or ‘our’) respects your privacy and the trust you place in us by providing us your personal information.

Personal information means information that identifies you as an individual, or information from which you are reasonably identifiable (regardless of the form of the information, and regardless of whether it is true or not).

This Privacy Policy explains the personal and non-personal information we collect, how and why we collect and use or disclose your information, and how you may contact us in respect to your information.

The personal information we collect

The information we collect will depend upon the product and services you request us to provide you. We will only collect personal information if it is relevant to one of our functions or activities.

The types of personal information we may collect will include:

  • your name, contact details, and address;
  • identification information;
  • transaction information; and
  • records of your communications and interactions with us.

You may choose not to provide us with your personal information, or to use a pseudonym when dealing with us, however, this may mean that we may not be able to provide you with some products and services. For example, we may not be able to contact you or deliver your order.

Where you provide us with personal information about someone else, you must have their consent to provide their personal information to us based on this Privacy Policy.

Why and how we collect your information

We will only collect personal information from you:

  • that is required by, or directly related to, our provision of goods or services to you;
  • directly, unless it is unreasonable or impractical for us to do so; and
  • by lawful and fair means.
  • Your personal information may be collected by us when you:
  • subscribe to our newsletter, register for services, enter a competition or communicate with us via our website or our other social media sites;
  • place an order by mail order, phone, facsimile, email or via our website;
  • otherwise contact us in respect to us providing you with a product, service or other information (including, for example a request for a copy of our Privacy Policy or our Terms & Conditions of Trade); or
  • authorise someone else to act on your behalf and they provide us your information.

We do not collect your personal information when you accept cookies on our website. To the extent that your personal information may be connected to your usage information, we de-identify your usage information for market research purposes.

We may hold your personal information in hard copy and electronic form; at our premises and at the premises of service providers.

We implement a range of measures to protect the security of your personal information. We will destroy or de-identify personal information that is no longer needed for any lawful purpose within a reasonable period of time.

How we use your information

Your information will be used in connection with us providing you the products and services you have ordered, requested or subscribed to.

This may involve the processing of orders and payments, delivery of orders, providing you a refund, credit or discount, verifying your identity, responding to your enquiries, communicating with you (including direct marketing where you have subscribed to our newsletter or other services), maintaining and updating our record of your information, conducting market research, working with our service providers or protecting our legal interests.

Where we provide marketing communications to you, you may opt out at any time by clicking on the ‘Opt Out” link at the bottom of the email or by phoning or emailing our Privacy Officer with your contact details including the words “Opt Out’ in the subject line using the details below.

When we may disclose your information

We will not disclose your information, including personal information, to third parties except in accordance with this Privacy Policy.

In connection with the provision of our products and services to you, we may disclose your information to service providers who we engage to provide services including delivery services, credit reporting, data processing, data analysis, accounting, business consulting, research and marketing.

We may use cloud computing solutions or data storage located overseas in which case information may be stored, under our control, on computer servers located outside of Australia (predominantly located in the United States of America).

We take measures to ensure your personal information is protected and that an overseas recipient of your information protects it in accordance with the Australian Privacy Principles and only uses it for the purpose it was disclosed.

By ticking the box on our website or our order form as part of subscribing to our newsletter, or otherwise requesting or ordering our products or services, you are providing us with your express consent to disclose your personal information to a third party overseas recipient in connection with your request or order and you agree we are not responsible for any breach by the overseas recipient of the Australian Privacy Principals.

Our commitment to you

We will ensure that our business practises, procedures, and systems and this Privacy Policy comply with the Australian Privacy Principles as set out in Schedule 1 of the Privacy Act 1988 (Cth) (Privacy Act), and as part of this we have a process for continual review and renewal.

As a consequence, this Privacy Policy will be updated on a regular basis. You agree that we do not need to notify you each time this occurs, unless we consider that the changes are material. For your easy reference we will date each new version at the bottom of the policy.

Our practices and procedures include ensuring that our employees are trained to comply with our Privacy Policy and that you can request a copy of our record of your information from our Privacy Officer via the contact details following at any time.

Your access to information

You can request access to your personal information or request that it be corrected by contacting our Privacy Officer. To ensure your privacy, we ask that you provide as much detail as possible in your request so that we can be certain the information you request relates to you. We will not charge you a fee for your request, however we may charge you administrative fees in respect to providing you the information. We will advise you of any applicable fee before processing our response to your request.

If you have any concerns about your personal information or our privacy practices, procedures and systems or our Privacy Policy, please contact our Privacy Officer. We may need to contact you for further details.

If you wish to make a formal complaint, please write to our Privacy Officer. We will consider your complaint promptly and contact you to seek to resolve the matter. If we have not responded to you within a reasonable time, or if your concerns are not resolved to your satisfaction, you are entitled under the Privacy Act to make a complaint to the Office of the Australian Information Commissioner.

Our Privacy Officer’s Contact Details

Privacy Officer
Bellamy’s Organic
P.O Box 96
Launceston TAS 7275
Ph. 1800 010 460
Email: [email protected]

Last updated: March 2014

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Important Notice to Parents and Guardians

  • The World Health Organisation recommends that breastfeeding is best for your baby.
  • Having a balanced diet when breastfeeding is also important. Baby formulas should only be used after you’ve sought advice from a doctor or health practitioner.
  • A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula.
  • If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.