Our brand promise of providing a ‘pure start to life’ comes from providing children with wholesome organic products made in Australia from certified organic produce.
We believe that instilling healthy mindful food choices will set your child on the pathway to healthy mindful eating so they develop good eating habits later on in life.
Choosing certified organic provides peace of mind that you’re feeding your child a product that hasn’t been produced with harmful chemicals.
All of the products in our range are made and packed in Australia, which means they maintain some of the highest food safety requirements of anywhere in the world.
All certified organic foods are made with ecological, economic and social sustainability. This extends to the farming and sourcing of our ingredients, packaging, storage and distribution.
Our ingredients are sourced with a commitment to using the very freshest, high quality, certified organic ingredients. When seasonality and sourcing allows, Australian ingredients are always our first preference.
Created in the kitchen, our simple clean recipes are based on expert nutritional advice for child development and are prepared as purely and as simply as possible.