Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks
Home/Nutrition & Recipes/Articles/Wrapping Babies Midwife Cath Style

Wrapping Babies Midwife Cath Style

You wouldn’t think something as simple as wrapping a baby could be so confusing, but with a seemingly limitless number of sleeping bags and wrapping techniques around, it can be hard to know exactly what you’re supposed to do- buy the ‘idiot proof’ ones with velcro straps? Wrap the baby with their arms tightly by their side so they can’t hit themselves in the face? Just use sleeping bags instead?

Don’t let all the conflicting advice put you off! You should wrap your baby for ALL feeds. Wrapping your baby correctly is one of the single most important things you can do to help your baby feel settled and secure during feeds and naps. Babies are born with a set of primitive reflexes, and they need those reflexes to be contained with the time-honoured, simple process of wrapping.

After spending countless hours observing newborn babies over the past thirty years (one of the perks of the job) I invented my own style of wrap-aka Cath’s Wrap- which keeps babies feeling snug and secure while allowing them to do two very important things; have a full range of movement in their hips and legs, and sleep with their hands and arms bent upwards (all babies love to sleep this way).

Conventional wrapping, with the baby’s arms wrapped tightly by their side, is something most babies don’t like. They will fight to free their arms (and they will succeed!) Not only do they not like it, but wrapping in this way often restricts the movement of their hips, which can lead to problems later in life.

To make your own ‘Cath Wrap’, all you need is a large, soft and lightweight muslin wrap measuring at least 1.2 x 1.4 metres. I recommend wrapping babies for all feeds and sleeps until the baby is six months old and the Moro reflex has settled. Many midwives encourage mothers of sleepy newborns to unwrap their babies for feeds and do things like blow air in their face and put a cold washer on their body to wake up the baby. The idea is that an uncomfortable baby will be less sleepy and therefore suck properly. This is nonsense. Mother Nature does not want babies to be cold. A warm, securely wrapped baby will feed well- they do NOT need to be uncomfortable to feed properly.

The two most important things to remember when wrapping your baby are:

  • The baby must be able to freely move his hands under the wrap. You wouldn’t like having your arms tied down by your side and neither do babies!
  • The baby’s hips must be fully flexed; forcing them straight has been proven to be detrimental to babies. Do not wrap the muslin firmly around the waist and hips. The muslin must be wrapped loosely high above the waist and under the arms.

Happy Wrapping!

About the author

Midwife Cath – Cath Curtin – is a trusted expert in women’s health, pre-pregnancy, antenatal care and education, pregnancy, labour and birth, postnatal care, breastfeeding, and parenting. She has delivered over 10,000 babies throughout her 43-year career. Trained and fully-qualified as a nurse, midwife and maternal and child health nurse, Cath has an incomparable depth of experience. Her book, The First Six Weeks”, was published by Allen & Unwin in 2016 and is being translated for international markets. Her second book After, The First Six Weeks” was published in August  2018 and both available through Booktopia. She has a series of popular podcasts Birth Baby & Beyond available on PodcastOne and iTunes.

Important Notice to Parents and Guardians

  • The World Health Organisation recommends that breastfeeding is best for your baby.
  • Having a balanced diet when breastfeeding is also important. Infant Formulas should only be used after you’ve sought advice from a doctor or health practitioner.
  • A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula.
  • If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.