Important notice to customers — product packaging changesLearn More

NEW FOOD PACKAGING IN STORE NOW

From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • RUSKS NAME CHANGES
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks
Home/Nutrition & Recipes/Articles/Benefits of Organic/Organic Certification/Why are there different logos for organic certification?

Why are there different logos for organic certification?

We often look to logos on product packaging for a quick indication of their contents concerning origin, health benefit and quality but when it comes to organic certification in Australia, what do all the different logos mean? We thought we should look at the different certified logos you can find in Australian supermarkets and find out what they represent so that you can have some assurance of what you are buying is in fact certified organic.

What is organic certification?

Unfortunately, in Australia, if a product you find in the supermarket or at a local market states that it is organic, is does not necessarily guarantee that it is, unlike in the United States, China and Japan. Thankfully, there is a more rigorous process in Australia which allows producers and manufacturers of organic products to seek out certification. There are two regulatory bodies in Australia that provide certification to organic products providing they meet all strict and industry specific criteria. Food products may contain one or both of these certifications, but must comply with the specific standards of that body. These include:

1. National Association for Sustainable Agriculture, Australia(NASAA)

NASAA provides formal organic certification which is available for organic products and it is the producer’s guarantee to consumers that every step of the supply chain has complied with strict national and industry Organic and Biodynamic Standards in order to claim the end product is in fact certified organic. The NASAA organic label seen below provides consumers with assurance that they are consuming a product that has been certified to one of the highest standards available in Australia and one of the most reputable standards in the world.

Bellamy’s Organic NASAA logo which appears on all manufactured products

2. Australian Certified Organic (ACO)

ACO provides organic certification which involves auditing an operation’s methods to ensure that they comply with the guidelines of organic production. Over 70% of organic certified operators in Australia are granted permission to use the ACO logo which is also known as the “BUD” logo as seen below. This BUD logo is found on a number of products ranging from apples to baby food and is widely recognised by Australian consumers and provides reassurance that all the product ingredients have been certified to the Australian Certified Organic Standard and have met rigorous certification checks. ACO have a defined certification process which is recognised as one of Australia’s leading certification programs and is recognised worldwide as a highly reputable standard for organic production. This must be followed and successfully achieved in order to seek out provisions of use for the BUD logo on any commercial packaging or advertising.

Bellamy’s Organic ACO “BUD” logo which appears on all manufactured products

Whilst you do not have to be dual certified to claim organic certification, you must have at least one of the logos; NASAA or ACO. It is important to look out for the organic certification logos as assurance that you are purchasing an organic product. Some products available in the supermarket may state “made with organic ingredients” but this does not mean the product is certified organic. These logos provide assurance to the consumer that you are buying the real deal.

How long does it take to become certified?

Whilst the standards may differ slightly between NASAA and ACO, it typically takes between 1-3 years for a farm to convert to organic at which time they may wish to submit an application for organic certification to either NASAA or ACO. Similarly, for a processor, wholesaler and exporter, it may also take between 1-3 years to obtain organic certification. Below is the process by which a farm must take to covert to organic from conventional farming in order to obtain organic certification with ACO. This highlights the commitment required by farmers and how special organic food is.

Australian Certified Organic

Where can I find organic food products?

Organic food used to be rather difficult to source across the country, particularly in smaller towns. Since its rise in popularity and a change in market and consumer trends, organic food is not easier than ever to source and is also more cost effective now too. Organic food products can be found at a number of major supermarkets across the country. These include:

  • Woolworths – Woolworths have their own organic brand, Macro as well as stocking a number of different organic brands and certified organic fresh produce
  • Coles
  • IGA
  • Some local grocers

There is also a number of organic food directory websites which will help you to locate a specific product or a retailer that stocks organic products. These include but not limited to:

Summary

If you wish to consider organic products, you should look out for one or both of the organic certification logo’s offered by the two regulatory bodies in Australia; Australian Certified Organic (ACO) and National Association for Sustainable Agriculture, Australia (NASAA). Organic certification provides consumers with assurance that the producer, manufactures and retailer have complied with strict organic standards set by both organic certification bodies.

Disclaimer: The content of this document is solely for educational purposes and should not be substituted for medical advice. You are solely responsible for forming your own opinions and conclusions on such matters and for making your own independent assessment of the information. Please consult your doctor if you are concerned about your baby’s health.

About the author

Marisa Nastasi is an Accredited Practising Dietitian for Bellamy’s Organic. She specialises in children's nutrition and has recently completed further studies in paediatric dietetics. She has worked in the industry for 8 years and has developed a strong working knowledge on how good quality diets can benefit the health of children so that they can develop to their full potential.

Important Notice to Parents and Guardians

  • The World Health Organisation recommends that breastfeeding is best for your baby.
  • Having a balanced diet when breastfeeding is also important. Infant Formulas should only be used after you’ve sought advice from a doctor or health practitioner.
  • A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula.
  • If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.