Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

Why are there 7 different logos for organic certification in Australia?

Certified Organic Australian Logos

We often look to logos on product packaging for a quick indication of their contents concerning origin, health benefit, quality etc., but when it comes to organic certification in Australia,what do all the different logos mean?  Have you ever wondered why different products have different organic certification? We thought this week we should look at the different certified logos you can find in Australian supermarkets and find out what they represent!

Who accredits the different organic certifiers?

In Australia, organic certification is performed by several organisations that are accredited by the Department of Agriculture, Fisheries and Forestry (DAFF), formerly the Australian Quarantine and Inspection Service (AQIS) under the National Standard for Organic and Biodynamic Produce.  You click here to review this national standard. Currently there are 7 registered DAFF accredited certifying bodies.

The DAFF accredited certifying bodies and their logos:

nasaa logo

NASAA Certified Organic



Organic Food Chain



ausqual logo




Australian certified organic logo

Australian Certified Organic (ACO)



Bio-Dynamic Research Institute (BDRI)




Safe Food Production Queensland (SFQ)


Tasmanian Organic



The Tasmanian Organic Producers (TOP)


*There are two certification bodies that work domestically and are not controlled by DAFF. These are Organic Growers of Australia who is accredited by the International Organic Accreditation Service and SAI Global which is accredited by the Joint Accreditation System of Australia and New Zealand (JASANZ).

What is the difference between these logos?

All certifying organisations belonging to these logos must ensure that their members comply with the national standard. Each certifying organisation has variations of this standard, however these are generally extra requirements as the National Standard for Organic and Biodynamic Produce is a minimum standard. DAFF will not accredit an organisation that allows a system that is less stringent that the minimum standard. If you are interested in the varying requirements for accreditation from an individual organic certifier, visit their webpage above for explanation. For further information contact the manufacturer and producer and enquire why they selected a particular body for certification.

Do these organic certifiers include place of origin requirements in their individual standards?

No, although many of the certifier titles include geographic descriptors in their titles, there is no requirement within the varying standards that certify place of origin. For consumers to be sure of that a product is Australian made for example, they will need to look for other cues on the packaging beyond an organic certification logo.

Why does Bellamy’s Organic Choose NASAA?

I have previously quoted Amanda our Bellamy’s Organic Quality & Compliance Specialist, I believe she sums it up best; “We choose NASAA certified organic as not only were they the first organic certifying body in Australia but NASAA’s integrity and ethical interpretation in applying various standards, is held in the highest regard”.

Are you aware of the standards that these logos represent? Do you think there should be 7 different logos? Why not tell us your thoughts!

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At Bellamy's Organic, we believe a pure start to life means providing your little one with uncomplicated nutrition – good food that is straightforward, wholesome & nutritious. Our pursuit will always be to provide pure food that nourishes the gentle tummies of the little ones in our lives.