Important notice to customers — product packaging changesLearn More

NEW FOOD PACKAGING IN STORE NOW

From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • RUSKS NAME CHANGES
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

What is the Best Baby Formula?


After giving birth, you will feel a range of different emotions which is often reflected by the change in your hormone levels. Your energy

1: Can infant formula be advertised?

Infant formula cannot be advertised or marketed to consumers or customers under the World Health Organisation’s (WHO) policy on protecting and promoting breastfeeding to women as the preferred and premium choice for babies for at least the first 6 months of life. Also known as the WHO Code, it is the abbreviated name for the International Code of Marketing Breastmilk Substitutes developed in 1981 by the General Assembly of the World Health Organization, following consultation with key stakeholders, including governments and infant food manufacturers. In subsequent years additional World Health Assembly resolutions have further defined and strengthened the Code.

The Marketing in Australia of Infant Formulas (MAIF) Agreement is Australia’s response to the WHO Code. The MAIF Agreement is a self-regulatory agreement between infant formula manufacturers and importers who are signatories to the Agreement. The Agreement is overseen by the Department of Health and Ageing. The MAIF agreement ensures that formula manufacturers not only comply with the WHO code, but also support and promote breastfeeding as the primary source of nutrition recommended worldwide, for infants.

2: Is infant formula the same as breastmilk?

Infant formula provides an alternative for parents who cannot or choose not to breastfeed. It is important that parents make an informed choice and should consult with a healthcare professional to determine the right choice for them. Whilst the quality of infant formula sold in Australia is improving, infant formula does not contain all the nutrients and physical benefits that breastfeeding provides. Toddler milk drinks (used from toddlers from 12+ months) should be used as a supplementary milk drink to support a balanced diet. All formula sold in Australia must meet strict regulatory requirements set by the Food Standards Australia New Zealand otherwise called the Food Standards Code, including both powdered and ready-to-drink liquid form. The standards outline allowable ingredients and minimum and maximum values of various ingredients for inclusion to ensure they best support the nutritional requirements of infants and toddlers, particularly when breastmilk is not the primary food intake.

3: What are the different types of formula?

There are various types of formula sold on the Australian market. All infant formulas can be used for under 12 months of age whilst Toddler Milk drinks are suitable from 12+ months of age. This is to ensure that the appropriate nutritional requirements are met at specific ages.

Infant formula

If you choose not to breastfeed or choose to partially breastfeed, it is important to understand the differences in formula types to ensure you are making the most suitable choice for your baby. Always discuss your options with a healthcare professional.

FormulaIndication for use
Cow’s milk formulaThe most common form of formula given to infants is made from cow’s milk. Cow’s milk-based formula can be found as either a whey dominant or casein dominant formula. Casein and whey are two types of protein found in cow’s milk play their role in a baby’s digestion.
Whey dominant formula often labelled as “Step 1” can be offered from 0-6 months when breastfeeding is not an option or offered concurrently with breastfeeding.
Casein dominant formula, often labelled as “Step 2” can be offered from 6 months of age when the digestive system is more advanced, providing earlier satiety (fullness) in a baby.*
Goat’s milk formulaGoat’s milk-based formula offer an alternative formula to cows’ milk. Goat’s milk formula is a casein dominant formula in both step 1 and step 2 products. The unique composition of goat milk may offer an alternative to infants and toddlers who experience digestive discomfort from cows’ milk-based products.
Soy based formulaSome babies are provided with soy-based formula when tolerance to cow and goat milk is poor. This formula type should only be offered with guidance from a doctor or health practitioner.
Lactose free formulaSome babies may be diagnosed with lactose intolerance resulting in gastrointestinal discomfort. Lactose free formula should only be offered with guidance from a doctor or health practitioner.
Hypoallergenic formulaHypoallergenic formula is formula that’s been carefully designed for babies with a high risk of cows’ milk and/or soy protein allergies and should only be offered with guidance from a doctor or health practitioner. They will often appear as “Hypoallergenic Amino Acid Formula” where the protein of milk is extensively hydrolysed and used to make up the ingredients rather than the whole milk itself – this means the proteins in milk have been broken down unlike regular cow’s milk-based formula which uses whole milk and milk powders as part of its ingredient list.

*It should be noted that there are some observed differences in bowel patterns between formula fed and breastfed infants. Breastfed infants often have lighter and softer stool compared to that of formula fed infants.

Toddler Milk

Toddler milk is a supplement drink offered to babies from 12 months of age as an alternative to cow’s milk. This supplement drink is often fortified with essential vitamins and minerals to support the growing needs of a toddler as they begin to walk, talk and increase their overall activity and developmental skills. Toddler milk is carefully formulated and can be offered in conjunction to a balanced diet rich in fruit, vegetables, wholegrains, meat, meat alternatives and other sources of dairy such as cheese and yoghurt.

There are several Toddler Milk drinks on the market that offer a range of added nutrients which can support the overall health of your child. Some key nutrients to look out for when choosing a Toddler milk include:

Key nutritional considerations in Toddler Milk

Nutritional benefits

Prebiotics

Prebiotic is a type of fibre found naturally in our foods that helps nourish the gut microbiome. The ‘gut microbiome’ refers to the billions of micro-organisms, which include bacteria that live in our gut which helps digestion, metabolism, immune function and brain health. Recent scientific studies show a healthy gut microbiome is associated with reduced chronic disease risk, allergies and mental illness. Our gut microbiomes are established very in early life. As we grow, factors such as genetics, environment and diet can change this balance of bacteria. Emerging research has shown that supplementing a diet with prebiotics such as Galacto-oligosaccharides (GOS) can help promote the growth of beneficial bacteria in the gut. These benefits are critical early in life when introduced into the diet of infants. Studies have shown that GOS improves digestive and immune health by stimulating levels of Bifidobacteria, an important and beneficial gut bacteria.

Omega 3 DHA

Omega 3 DHA is a long chain fatty acid which is important for the rapid development of the brain and eyes and helps to support the development of the immune system. It can be difficult to introduce sufficient amounts of essential fatty acids such as DHA when a child is young particularly as they are mainly found in oily fish which is not often tolerated by the young palate.

Certified Organic

Choosing organic ensures that your Toddler Milk is free from artificial pesticides, additives and preservatives. Organic cows are milked according to their natural milking cycle where they are not treated with synthetic hormones or treated with antibiotics. This provides assurance that only natural ingredients are used to make Toddler Milk supplement drink.

Vitamins and Minerals

Toddler Milk which contains essential vitamins and minerals will assist in maximising on your child’s overall health and development. Toddler milk that contains:

  • Iron, Zinc, Vitamin C, A & D will provide a healthy immune system
  • Iodine, Iron and Zinc will support brain development
  • Calcium and Vitamin D will support growing bones and teeth
  • Zinc will enhance the health of hair and nails

Key Points

  • Breastfeeding offers an infant the best nutritional start in life
  • Where breastfeeding is not possible but has been considered, there are a range of infant formulas that may assist in providing complete nutrition that are manufactured according to strict manufacturing guidelines.
  • From 6 months of age, an infant will commence solids and by 12 months of age, a diet should consist of lots of variety, colour and texture. Offering your toddler a range of different healthy food and meal options will help increase their acceptability and expose to new foods, whilst keeping them well nourished.
  • In addition, a source of dairy derived from cow’s milk or a supplement Toddler Milk drink can be offered at no more than 500mls per day.
  • Look for a Toddler Milk which is fortified in key nutrients such as Prebiotics, Omega 3 and key vitamins and minerals such as Iron and Zinc to ensure you are providing your child with a pure start to life.

Breastfeeding is best

The World Health Organisation recommends that breastfeeding is best for your baby such that breastfeeding will provide the best start to life nutritionally and will also bring other benefits to a mother and her baby. Having a balanced diet when breastfeeding is also important. Infant Formulas should only be used after you’ve sought advice from a doctor or health practitioner. A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula. If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.

Disclaimer: The content of this document is solely for educational purposes and should not be substituted for medical advice. You are solely responsible for forming your own opinions and conclusions on such matters and for making your own independent assessment of the information. Please consult your doctor if you are concerned about you or your baby’s health.

About the author

Marisa Nastasi is an Accredited Practising Dietitian for Bellamy’s Organic. She specialises in children's nutrition and has recently completed further studies in paediatric dietetics. She has worked in the industry for 8 years and has developed a strong working knowledge on how good quality diets can benefit the health of children so that they can develop to their full potential.

Important Notice to Parents and Guardians

  • The World Health Organisation recommends that breastfeeding is best for your baby.
  • Having a balanced diet when breastfeeding is also important. Infant Formulas should only be used after you’ve sought advice from a doctor or health practitioner.
  • A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula.
  • If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.