Important notice to customers — product packaging changesLearn More

NEW FOOD PACKAGING IN STORE NOW

From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • RUSKS NAME CHANGES
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

Veggies vs. Fruit

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Baby’s first foods

Pureed and mashed fruits and vegetables tend to be the first foods offered to babies. And, the funny thing is that babies generally eat what is offered to them. There is no “but I hate peas”, or “I don’t want to eat my veggies” coming out of the mouth of babes.

Indeed, both fruits and vegetables are nutrient rich foods. And, while they are often clumped together as one food group the truth is that there are key differences to be aware of between fruits and vegetables – which may encourage you to swap the relative proportions of each you include in your infant’s diet.

Fruit

Fruit – depending on the type – provides a wide range of different nutrients including Vitamin C, beta carotene and Vitamin K as well as carbohydrates for energy and dietary fibre. On average a piece of fruit contains 300-500kJ which is roughly equivalent to a slice of bread, and between 15-20g of naturally occurring sugars. It’s worth noting that some varieties of fruit have a higher glycemic index than others, which means they are more rapidly digested, but generally speaking the kilojoule load of fruit is relatively low.

Vegetables

Vegetables too offer a number of key nutrients including potassium, fibre, magnesium, folate, beta carotene and Vitamin C. Generally speaking, the brighter or richer the colour of the vegetable the higher the nutrient content. Most vegetables tend to have a higher water content than fruits, which leaves them tasting less sweet with fewer calories. In fact, most vegetables contain negligible amounts of both sugars and calories. This is with the exception of starchy, carbohydrate based vegetables such as potato, sweet potato and corn which contain significantly more carbohydrates than salad and leafy green veggies.

Maintaining a balance

It is important for parents to remember that infants will always have a preference for sweeter food. For this reason, fruits tend to be readily eaten and enjoyed sometimes to the exclusion of blander vegetables. The issue with this is that too much sugar, even if it is natural sugar as is the case with fresh fruit, can mean too many calories even for children.

For this reason, it’s important to maintain a good balance of vegetables compared to fruits for overall dietary balance and to help ensure you do not skew your infants towards seeking out and preferring sweet foods such as fruits, yoghurts, snacks and biscuits.

As a general rule of thumb, try and aim for double the number of vegetables compared to fruits. For example, one or two small serves of fruit each day, compared to three or four small serves of vegetables. For an 8-month old baby this may equate to half a piece of fruit each day and one cup of vegetables over two meals while for a three-year-old it may be two small pieces of fruit and one-and-a-half cups of vegetables throughout the day.

Remember, small children learn eating habits that they maintain long-term. Focusing on their dietary intake around lower calorie vegetables with controlled amounts of fresh fruit is important so that they learn that vegetables are important and are a non-negotiable part of their dietary intake. I recommend doing this by incorporating toddler friendly recipes into your little one’s diet so you’ll take the focus away from fruit. By also including vegetables in most meals and as part of the standard snack food offering once children reach 12-18 months will help to cement them as a normal part of meals.

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Important Notice to Parents and Guardians

  • The World Health Organisation recommends that breastfeeding is best for your baby.
  • Having a balanced diet when breastfeeding is also important. Infant Formulas should only be used after you’ve sought advice from a doctor or health practitioner.
  • A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula.
  • If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.