Important notice to customers — product packaging changesLearn More

NEW FOOD PACKAGING IN STORE NOW

From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • RUSKS NAME CHANGES
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

Should Toddlers Eat Birthday Cake?

bellamys-should-toddlers-eat-birthday-cake

Just last month my twins turned one – a pretty momentous occasion in the home of any new mum – and of course we celebrated with friends and family over some yummy food and cake. But, the question is: should you let your little ones indulge in their birthday cake?

Even as a dietician, if you had asked me this question even a year or two back, I would have said “Of course, it’s their birthday let them have some cake!” Fast-forward a couple of years and as a now mum-of-two watching my boys enjoy their vegetables, lean meat, fruit and dairy happily each day, my perspective has changed a little.

Kids of this day and age eat plenty of sugar and fat via an extremely high intake of “discretionary foods”. In fact, Aussie data shows that even when it comes to toddlers, up to 30% of their daily calories are coming via these extra foods. This means our small children are eating cakes, muffins, chocolates, sweets and treats on a daily basis. As kids are constantly exposed to countless amounts of high sugar and high calorie treats they really should only be enjoying occasionally.

So, when it comes to the question of whether to introduce my still tiny, unaffected 12-month-old babies to a cake packed with sugar, coloured icing and refined starch, my answer is no way! Why would I give this to my baby when he has never eaten it before, is perfectly happy with what he is already eating, has no knowledge or understanding that it is his birthday and when he is just as happy munching on a breadstick as he is on sweet foods.

As parents, we teach children how to respond to different foods. At such a young age when they have a minimal understanding, introducing such intense tasting foods to small children is a sure way to encourage the consumption of these foods. Not having the cake, or lollies or whatever, makes no difference to the child and proactively feeding it to small children tends to be more about the parent’s relationship with food, rather than being about the child.

Now, this is not to say I am a purist feeding my twins. If I am eating something I generally also give some to the twins – including a hot chip or bite of a muffin or toast – but I don’t proactivity feed them high sugar foods when they don’t need them. We know from behavioural research that all humans can get the taste for sweet food very early. Avoiding these taste overloads when children are small is a good way to help program their tastebuds to prefer savoury blander tastes, over intensely sweet ones.

It should also be said that there is a big difference between a homemade cake or banana bread and commercial products, which tend to be packed with colours flavours and extra fats and sugars (which was the case with the cake I had made purely for aesthetic purposes). And, if you are one of the super mums who makes homemade low sugar cakes that taste amazing, hats off to you, you are a better woman than I am!

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Important Notice to Parents and Guardians

  • The World Health Organisation recommends that breastfeeding is best for your baby.
  • Having a balanced diet when breastfeeding is also important. Infant Formulas should only be used after you’ve sought advice from a doctor or health practitioner.
  • A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula.
  • If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.