Important notice to customers — product packaging changesLearn More

NEW FOOD PACKAGING IN STORE NOW

From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • RUSKS NAME CHANGES
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

Pregnancy Cravings: How Strange Can It Get?

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Nearly half of pregnant women report craving at least one food during pregnancy, with 40% craving something sweet. Quite often these cravings come out of nowhere, and some can be particularly unusual.

The reason for this is the extreme hormonal changes a woman goes through when pregnant, which can greatly impact taste and smell. Something you never imagined eating may suddenly be all you think about, while something you once loved could make you gag at the mere thought.

Some nutritionists and healthcare professionals believe that certain cravings are meaningful. For example, cravings for ice and bizarre substances like laundry starch and cigarette butts (a condition called pica) have been linked to iron deficiency. A craving of chocolate could be a sign there’s a shortage of magnesium. If it’s red meat you can’t get enough of, it may be your body’s transparent cry for protein.

But how true is this? If cravings are a way for the body to get the fuel it needs, surely you would crave broccoli and spinach over cheesecake and chips?

The reality is there’s no scientific evidence that sufficiently explains food cravings. So for now, let’s just have a giggle at some of the weird and wonderful things that mums-to-be find themselves craving when pregnant.

Common ‘unusual’ pregnancy cravings

Ice

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As many as one in five pregnant women find themselves craving ice cubes, making it one of the more popular pregnancy cravings. One study suggested the craving of ice is the sign of an anaemic woman, and found that ice gave anaemic study participants a mental boost. The study also suggested that treating the anaemia with foods such as chicken, turkey, eggs, cashews, green vegetables and cooked legumes can reduce the cravings.

Chilli

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Hot and spicy foods is a common craving for pregnant women, with Mexican food being among the most popular. According to a survey conducted by social media networking site Gurgle.com, women who crave spicy foods are more likely to be carrying a boy.

Coal

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Coal is surprisingly a very common craving for pregnant women, and can be a symptom of an iron deficiency. Should you experience a craving for coal, report it to your doctor. Coal is a craving that should not be fulfilled as it can be harmful to your body, especially when eaten in large amounts. Correct the deficiency and your strange craving should disappear.

Dirt

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Britney Spears reportedly craved dirt during her pregnancies, and she wasn’t alone. Some pregnant women struggle to resist the urge to find their meal in a field, and – while we don’t suggest you give in to the craving – dirt cravings aren’t something you need to worry about. If the cravings are really strong, try eating more root vegetables like carrots, parsnips and potatoes.

Laundry detergent

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Laundry detergent is an unnatural chemical substance that can harm both mother and baby if ingested. And while most laundry detergents smell wonderful and the scents can evoke comforting feelings that remind us of our childhood, be sensible and resist the lure!

Chalk

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Chalk, along with talcum powder, can be an overwhelming craving if it comes on. Many women with chalk cravings struggle to resist the urge, and some even give in to it. But as chalk can be harmful, try eating a Quick-Eze or other antacid which has a similar chalky texture, but as should be recommended on their packaging it is important to consult expert medical advice before consuming. You could also try upping your intake of calcium to help combat the yearning.

Fish

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Fish is a common pregnancy craving, and a healthy one too. Many women crave tuna fish sandwiches, sardines on toast and grilled citrus fish; while it shouldn’t be eaten every day, an increase of fish in your diet isn’t anything to stress about. In fact, some health professionals suggest eating fish to keep other cravings at bay.

Cigarettes

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In a survey held by ECigaretteDirect.co.uk, one woman admitted to regularly licking cigarette ash. She said, ‘My husband was a smoker and I found myself looking at a full ashtray one evening and thinking, “I wouldn’t mind a dab of the ash”.’ She went on to say that while she knew it was disgusting, the cigarette ash really hit the spot and satisfied her cravings.

You don’t have to have once been a smoker to crave cigarettes either. Many non-smokers report suddenly finding the smell very appealing when pregnant, while others find it repulsive. This craving can be harmful to both you and your unborn child.

Weird combos

Some strange cravings aren’t about singular foods, and more about what they are put with. Foods you would never normally think of combining suddenly seem like a match made in heaven, with examples such as:

  • Banana with Vegemite
  • Ice cream with salt ‘n’ vinegar chips
  • Sweet ‘n’ sour curry with mayonnaise
  • Pickles with peanut butter
  • Fried eggs with mint sauce
  • Chocolate gateaux with tomato sauce
  • Macaroni cheese with crumbled brownie
  • Banana pancakes with feta cheese
  • Fried chicken with mashed apple
  • M&M’s dipped in salsa

How to handle cravings

According to Elizabeth Somer, author of Nutrition for a Healthy Pregnancy, “most cravings and aversions are more interesting than serious and, for the most part, can be indulged in moderation.” She says that a healthy pregnancy diet is about meeting both your nutritional and emotional needs, as well as your individual preferences.

In most cases, you should be okay to humour your cravings, providing they are an actual food source. If the food is considered ‘junk food’, find ways to substitute with healthier items. For example, settle your ice cream craving with nonfat frozen yoghurt, or try sweetening your foods with agave syrup instead of sugar.

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Important Notice to Parents and Guardians

  • The World Health Organisation recommends that breastfeeding is best for your baby.
  • Having a balanced diet when breastfeeding is also important. Infant Formulas should only be used after you’ve sought advice from a doctor or health practitioner.
  • A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula.
  • If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.