Important notice to customers — product packaging changesLearn More

NEW FOOD PACKAGING IN STORE NOW

From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • RUSKS NAME CHANGES
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks
Home/Nutrition & Recipes/Articles/Benefits of Organic/Organic Lifestyle/Organic food: what’s driving Australian consumer habits?

Organic food: what’s driving Australian consumer habits?

OrganicFood

Following on from last weeks blog Organic farming: where is it going in Australia?, this week we thought we’d present some information from the Australian Organic Market Report, 2012. It makes interesting reading because it shows just how far we’ve come as a society in embracing organic food in Australia.

First, the size of the organic food business is now over $1.15bn in retail value. That represents a doubling since 2008. Australian exports of organic food are estimated to be about 10% of this value at some $126m.

Organic Farming in Australia

Australia still has the largest surface area of certified organic land in the world. Australian Bureau of Statistics data for 2011 noted that 11,199,577 ha is certified organic in Australia. Data from certification agencies suggests the area is actually much larger at 16.9m ha

In addition to that over 250,000ha is in “pre-certification” meaning that it is undergoing its period of transformation from conventional to organic.

Obviously not all of this land is arable. Much of the area is given over to grazing country. But then it would not surprise you to learn that 25% of all beef sold in Australia is organic meat.

Where Can I Buy Organic Foods?

Over one million Australians regularly purchase organic products. 65% of consumers reported that they purchased organic food occasionally. Beef, fruit, and vegetables/herbs make up the top three categories of fresh produce purchased, with dairy being fourth.

Showing just how mainstream organic is in this country, three in every four organic purchases are made at a major retailer. With availability increasing and pricing reducing, organic food is set to grow strongly over coming years.

Why Organic Farming?

The environmental benefits of organic farming practices are numerous – it protects the soils, improves water quality, conserves water and lowers greenhouse gases from agriculture.   In fact, it is estimated that if 1,000 medium sized farms converted to organic it would be the same as taking 117,000 cars off the road every year.  If it’s possible to farm successfully without chemicals, then that’s the way we should do it because we believe the whole community benefits from it.

Food Safety Issues

In Australia we’re very lucky that we have good fresh foods that are clean and healthy. And let’s be clear, our conventional food stream is closely tested and regulated, so it’s not just about organic foods.

But such controls are hard to police in some countries. China is one of these. Even Certified Organic growers in China flout the rules and there are exposures of these unscrupulous people every week.

That’s one of the reasons why Bellamy’s Organic baby formula is so highly sought after in China. Australia, and Bellamy’s Organic, have a very high reputation for organic quality and more importantly, safety.

Sadly though, the very reason why Chinese mothers buy Bellamy’s Organic is the reason why we don’t buy any Chinese ingredients that go into our formulas or indeed any of our other food ranges. We are committed to buying only the best quality, verified ingredients. That may make us more expensive sometimes, but it arguably does make us the best you can get.

Organic Food and Health

Naturally, we believe that certified organic baby foods are best. Quite simply it’s because of what is not in them. It seems that, increasingly, mothers who want to give their babies A Pure Start to Life are switching to organic baby food and it’s easy to understand why. Conventional farming practices continue to use pesticides, insecticides and hormones that are potentially harmful. Many are untested.

The problem is that some of these chemicals are found in maternal blood, placental tissue, and breast milk samples from pregnant women and mothers who recently gave birth. A 2013 study by a UN & WHO Panel[i] indicated that chemical contaminants are being passed on to the next generation, both prenatally and during breastfeeding. Some chemicals indirectly increase cancer risk by contributing to immune and endocrine dysfunction that can influence the effect of carcinogens.

The report noted that children are at special risk due to their smaller body mass and rapid physical development, both of which magnify their vulnerability to known or suspected carcinogens, including radiation. Numerous environmental contaminants can cross the placental barrier; to a disturbing extent, babies are born “pre-polluted.”

The UN & WHO Panel[ii] reported that evidence linking hormone-mimicking chemicals to human health problems has grown stronger over the past decade. Specifically, the panel noted “Fetuses, babies and young children “are not just little adults” and are the most vulnerable to hormone-altering chemicals since their bodies are still developing, the authors wrote.

“We seem to be accepting as a society that it’s acceptable to load up our next generation with chemicals in an unregulated manner and hope they’re not bad. We need to change that entire culture.”

We would agree.

If you’d like to read more of what the WHO had to say, go to the link below


[i] http://www.unep.org/Documents.Multilingual/Default.asp?DocumentID=2704&ArticleID=9403&l=en&t=long

[ii] http://www.unep.org/Documents.Multilingual/Default.asp?DocumentID=2704&ArticleID=9403&l=en&t=long

IMPORTANT INFORMATION FOR MOTHERS

  • Breast feeding is best for babies for at least the first 6 months of life
  • Eating a balanced, healthy and nutritious diet is important for you when breast feeding
  • Partial bottle feeding may adversely affect breast feeding and can reduce breast milk supply
  • It’s difficult to reverse the decision not to breastfeed
  • Always consider the social and financial implications before selecting a method of infant feeding
  • Before introducing infant formula always seek advice from your health professional
  • Always use infant formula as directed as incorrect use can affect the health of the infant

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Important Notice to Parents and Guardians

  • The World Health Organisation recommends that breastfeeding is best for your baby.
  • Having a balanced diet when breastfeeding is also important. Infant Formulas should only be used after you’ve sought advice from a doctor or health practitioner.
  • A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula.
  • If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.