Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks
Home/Nutrition & Recipes/Articles/Benefits of Organic/Organic Lifestyle/What are the Australian organic market trends?

What are the Australian organic market trends?

Organic is becoming an increasingly popular choice for Australians. The awareness of organic is increasing with organic produce now readily available in commercial supermarkets across the country. Wind back the clock to 10-20 years ago, to find organic produce, one would need to search small independent farmers markets and small boutique grocers to source what they were looking for. Furthermore, organic produce costs have reduced over time as the demand starts to grow, and the producers of organic increases. Overall, the benefits of organic are starting to be well understood and consumers are starting to make connections between the food we eat and our long-term health, which all starts from when we are young. This article outlines the most recent market and consumer trends to outline that organic is not a fad, but in fact a movement – towards health for not only our children, but the entire family.

1. What are the Australian organic market trends?

In 2017 there were 69.8 million hectares of organic farmland, with a record growth of 20% since 2016. Australia holds 51% of the world’s organic farmland with at least 35.7 million hectares of organic certified farmland. Our nation’s organic industry is currently worth AU$2.6 billion. USA, Europe & China are the leading export destinations for organic products produced in Australia. Below outlines the division of organic production with around 46% of production coming from fruit, vegetables, nuts and grains. There are now over 4802 Certified Organic operators in Australia (2018) and this number is set to increase as demand for organic increases.

Australian Certified Organic Market Report, 2019

2. Are Australians buying organic food?

The popularity and awareness of organic in Australia is growing. In the ACO market report 2019, it suggests that 65% of overall households say they purchased certified organic product in the past year. In fact, 49% of shoppers say personal health is the top reason they purchased organic products. Over one in ten Australians (12%) consider themselves to be ‘highly-committed’ organic purchasers, usually outlaying 40% or more of their food budget on organic food or household products. This report also indicates that millennials are more health conscious and better educated about the benefits of organic than previous data showed, and 21% of organic purchasers are motivated by a health crisis (in themselves or others) to start purchasing organic food and other goods.

Australian Certified Organic Market Report, 2019


Consuming organic is becoming an increasingly popular choice for many Australian families. Statistics show that not only are there more producers of organic, but there are more consumers of organic across the country. Consuming organic has a number of health benefits that help reduce the risk of exposure to a number of harmful toxins found in conventional farming and manufacturing. In order to determine if your food products are certified organic, look for the logos on the back from:

  • Australian Certified Organic (ACO)
  • The National Association for Sustainable Agriculture Australia (NASAA)

Disclaimer: The content of this document is solely for educational purposes and should not be substituted for medical advice. You are solely responsible for forming your own opinions and conclusions on such matters and for making your own independent assessment of the information. Please consult your doctor if you are concerned about your baby’s health.

About the author

Marisa Nastasi is an Accredited Practising Dietitian for Bellamy’s Organic. She specialises in children's nutrition and has recently completed further studies in paediatric dietetics. She has worked in the industry for 8 years and has developed a strong working knowledge on how good quality diets can benefit the health of children so that they can develop to their full potential.

Important Notice to Parents and Guardians

  • The World Health Organisation recommends that breastfeeding is best for your baby.
  • Having a balanced diet when breastfeeding is also important. Infant Formulas should only be used after you’ve sought advice from a doctor or health practitioner.
  • A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula.
  • If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.