Important notice to customers — product packaging changesLearn More


From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

Feeding Your Infant

There are almost as many opinions about baby feeding routines circulating the globe as there are actual babies. One of the more common recommendations is that parents follow a strict three to four hourly feeding routine. Rigid routines of this nature ignore one essential fact: babies need food, and a lot of it. The vital business of all babies is to grow and gain weight, and that can be achieved one way only: food. Loads and loads of food. One size fits all feeding regimes work no better for babies than they do adults, but the stakes for babies are much higher: unlike you, they must gain weight constantly in order to grow and develop properly. This article offers general advice on some feeding strategies in the first few months of life to ensure the best start for your baby.

1: What is the difference between cluster or demand feeding and scheduled feeding?

On demand feeding otherwise known as cluster feeding simply means not worrying about the clock. You feed your baby whenever they show you that they are hungry. This not only ensures that your baby is getting the maximum nutrition they can get for growth and development, for breastfeeding mothers, it helps with the suckling stimulus required to make more breastmilk. When a baby wants to cluster feed, it can seem like all you’re doing is feeding, but it’s completely normal and is your baby’s way of packing in the calories before their longer stretch of night sleep. If babies don’t get the calories they need before bed, they will use those almighty newborn lungs to let you know they want more. All. Night. Long.

Scheduled feedings are when a mother chooses a timed feeding interval based on things like baby’s weight or age, and only feeds baby at these intervals, regardless of baby’s cues or readiness. For breastfeeding women, it is difficult to assess how much breastmilk is taken in by your baby so scheduled feeding can compromise the total nutritional intake over 24 hours. In the early days, if your baby is not put to the breast when hungry, it can also have a negative impact on your milk supply.

2: How often should I be feeding my baby?

According to the World Health Organisation (WHO), on demand feeding, particularly in the first few months of life is recommended. This means that you initiate feeding when your baby show signs of hunger and cease that feed as they feel full (or refuse the feed). All babies are different, and some may require feeds more frequently than others. Ways to determine if your baby is hungry include:

  • Rooting (searching for a breast)
  • Hand-sucking and hand-to-mouth movements
  • Increased alertness or restlessness

Crying may be a late sign of hunger and is not the best cue to determine if your baby is hungry.

On average, babies can feed anywhere between 8-12 times over 24 hours. It can be confusing to know exactly what this means – is it every 2 hours or every 3 hours? What if baby goes longer than 3 hours? What if baby seems hungry before 2 hours? What if baby wants to feed 15 times a day, or maybe only 7? How do you know when you should feed your baby?

The answer: it depends on YOUR baby and remember these are just guidelines not rules!

A breastfeed could be your baby feeding from one or both breasts, or from each breast more than once. If you choose to formula feed, it is important to follow the manufacturers feeding schedule which can be found on the formula tin to determine the correct volumes at defined ages. Many healthcare professionals will encourage you to document the number of times and length of time of each feed to determine the patterns of your baby. As your baby begins to grow older, the frequency of feeds will begin to reduce, and this is mostly associated with the increased capacity to take in more milk at one feed.

3: How much milk should my baby consume?

Breastmilk is the primary source of nutrition for a baby up to 6 months as it provides all the nutrients and energy required to grow and develop. Where breastfeeding is not an option, infant formula products may provide an alternative. Feeding may be more frequent in the first two months of life as a baby develops and grows. With so much going on in the first week, it’s important to understand ahead of time your newborn’s feeding requirements. His or her intake of milk will increase rapidly through this week, beginning with a very small amount at each feed and increasing up to an average of 65 ml per feed. It is important to note that the volume of milk a mother’s breasts can vary. A mother may have a small storage volume, which means that her baby feeds more frequently than a baby whose mother has a large storage volume. However, some babies of mothers with large storage volumes still need to feed frequently.

Below is a guide of how rapidly the tiny tummy grows in the first month and indicates the rough volume of milk that may be tolerated in one feed. A baby may require additional feeds or larger volumes, and this is quite normal. Their consistent growth and weight gain will indicate if they are feeding adequately. A newborn typically loses 5-10% of birth weight in the first week and regains this by 2 weeks. If your baby is not gaining weight, speak with your doctor or maternal child health nurse.

4: Can I overfeed my baby?

In short, babies are born with the ability to self-regulate to their feeding. This means, when they are full, they will intuitively stop feeding. They can detach from the breast or bottle and fall asleep. If your baby is bottle fed, it is important not to force the bottle as this may encourage over-feeding.

5: What foods should I consume whilst breastfeeding?

Breastfeeding requires approximately an extra 2000 kilojoules each day. Most women will report an increase in appetite and thirst during this time. A balanced diet is encouraged during breastfeeding given the increased nutritional demands in this time. Foods rich in protein and that are nutrient dense can provide sustained energy that is required. Suggestions to help prevent unnecessary weight gain and provide optimal nutrition for mum and baby include:

  • 3 main meals that are balanced with slowly digested carbohydrates, lean protein and a range of colourful vegetables
  • Up to 3 healthy snacks which encourage protein intake such as yoghurt, cheese, nuts, low sugar muesli bars, wholegrain crackers, hard boiled eggs
  • Increased fluids consisting of water, milk, low sugar soft drinks
  • Try to avoid high sugared foods and beverages as these will impact on sustained energy release and may also contribute to weight gain. Instead you may opt for fresh fruit, nuts and fruit-based yoghurts

Additional considerations:

  • It is recommended to avoid alcohol in the first month of breastfeeding or until a routine has been established. Limit alcohol intake particularly within 2 hours of feeding.
  • Limit caffeine consumption – one to two cups of tea or coffee per day is acceptable
  • Some babies may develop excess gas and/or gut discomfort after a mother’s consumption of garlic, onion, cabbage, broccoli.
  • A baby may develop an allergic reaction or a food intolerance with breastmilk and this is usually associated with something consumed in the mother’s diet. Whilst these conditions are different, their symptoms can be similar – unsettled baby, colic, wind, reflux, green mucous in stool, reflux and in the case of allergies, skin rash. Before removing these foods from your diet, consult with a medical professional to determine the cause particularly to rule out an underlying medical issue.
  • Weight loss is not recommended during exclusive breastfeeding. Breastfeeding has been shown to assist with weight loss success long term, so remember its baby steps!

Increasing milk supply

Whilst breastfeeding can be a very special time to share with your baby, it can also be a very stressful time. If you are having concerns over your milk supply, you could firstly add extra daytime and night time breastfeeds and ensure it’s a comfortable and relaxed environment with skin to skin contact. To assess if your baby is receiving enough milk, you can:

  • Observe body language – a baby should be generally happy after feeds
  • Assess for continued growth and weight gain
  • Observe frequency of passing stool and a paler colour of urine in the nappy

Where painful nipples and/or infection arise, the Australian Breastfeeding Association advise for breastfeeding to continue. Always consult with your healthcare professional to determine the best strategies for you. It has also been reported anecdotally that some foods may help boost milk supply. Whilst the evidence is limited, the following foods also offer several nutritional benefits to support a mother’s energy:

  • Rolled Oats – wholegrains rich in fibre, protein and iron
  • Brewer’s Yeast – rich in fibre, iron and B vitamins and can be added to smoothies, milk or in baking

6: What routines should I consider around feeding?

Many infant health experts believe that implementing a routine around feeding which involves feeding, playing and sleeping. After a feed, you can change your baby’s nappy, and take time to play which includes tummy time. After play time, this will tire, and this is when you may put your baby to sleep. Once they wake again, you can follow the same sequence. The most important consideration is ensuring your baby is consuming all the nutrition they require through milk to support their growth and development.


Whilst there are several opinions and suggestions about when and how to feed your baby, there are a number of important considerations:

  • On demand feeding is the recommended feeding routine particularly in the first few months of life
  • Breastfeeding is the primary source of nutrition for newborns and infants
  • The volume of milk consumed over a 24-hour period is variable amongst babies
  • If you are concerned about the health and weight gain of your baby seek out advice from your healthcare team

Breastfeeding is best

The World Health Organisation recommends that breastfeeding is best for your baby such that breastfeeding will provide the best start to life nutritionally and will also bring other benefits to a mother and her baby. Having a balanced diet when breastfeeding is also important. Infant Formulas should only be used after you’ve sought advice from a doctor or health practitioner. A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula. If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.

Disclaimer: The content of this document is solely for educational purposes and should not be substituted for medical advice. You are solely responsible for forming your own opinions and conclusions on such matters and for making your own independent assessment of the information. Please consult your doctor if you are concerned about you or your baby’s health.

About the author

Marisa Nastasi is an Accredited Practising Dietitian for Bellamy’s Organic. She specialises in children's nutrition and has recently completed further studies in paediatric dietetics. She has worked in the industry for 8 years and has developed a strong working knowledge on how good quality diets can benefit the health of children so that they can develop to their full potential.

Important Notice to Parents and Guardians

  • The World Health Organisation recommends that breastfeeding is best for your baby.
  • Having a balanced diet when breastfeeding is also important. Infant Formulas should only be used after you’ve sought advice from a doctor or health practitioner.
  • A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula.
  • If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.