Important notice to customers — product packaging changesLearn More

NEW FOOD PACKAGING IN STORE NOW

From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.

  • CURRENT Packaging
  • new Packaging

We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.

There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.

Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.

Please note, our Infant Formula packaging will not be rebranded until later in 2019.

For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200

Product name changes

  • Cereal Name Changes
  • CURRENT Packaging Organic Baby Rice
  • NEW Packaging Organic Rice with Prebiotic (GOS) Note: Our Baby Rice recipe has been upgraded to now include GOS Prebiotic
  • CURRENT Packaging Organic Vanilla Rice Custard
  • NEW Packaging Organic Milk & Vanilla Baby Rice
  • CURRENT Packaging Organic Apple & Cinnamon Porridge
  • NEW Packaging Organic Apple & Cinnamon Baby Porridge
  • Ready To Serve Name Changes
  • CURRENT Packaging Organic Banana, Pear & Mango
  • New Packaging Organic Banana, Pear, Apple & Mango
  • CURRENT Packaging Organic Mango, Blueberry & Apple
  • New Packaging Organic Blueberry, Mango & Apple
  • CURRENT Packaging Organic Peach & Apple
  • New Packaging Organic Grape, Apple & Peach
  • CURRENT Packaging Organic Pumpkin & Tomato Risotto
  • New Packaging Organic Pumpkin, Sweet Potato & Tomato
  • CURRENT Packaging Organic Broccoli, Beef & Brown Rice
  • New Packaging Organic Beef & Vegetables
  • Note: We have also upgraded some of our RTS recipes to remove added sugars and to remove some of the more complex ingredients that are not required for young children such as Tamari.
  • RUSKS NAME CHANGES
  • CURRENT Packaging Organic Milk Rusks Toothiepegs
  • New Packaging Organic Milk Rusks

Breastfeeding provides an infant with the best nutritional start to life and provides all of their nutritional needs in their first six months of life. The World Health Organization (WHO) and The National Health and Medical Research Council (NHMRC) recommend exclusive breastfeeding for babies to 6 months of age, and then for breastfeeding to continue alongside complementary food until 12-24 months of age and beyond.

Breastmilk is enriched with all the essential nutrients and components infants need for proper growth and development. These include:

  • Proteins – which also includes immunoglobulins (IgA) which provide immune support for an infant
  • Fats – Essential fatty acids and long-chain polyunsaturated fatty acids
  • Carbohydrates – The principal carbohydrate of human milk is lactose
  • Minerals, vitamins, and trace elements
  • Non-nutritional components – digestive enzymes and growth factors

Colostrum is the first breastmilk produced between days 1-7. Although it is only produced in small amounts, colostrum is rich in protein and antibodies (immune system proteins), which are important in protecting your baby against infection. Colostrum is also a rich source of fat-soluble vitamins such as vitamins A and E and minerals and assists in the maturation of the gut to improve overall digestion1.

As milk production increases, the fat and energy content of the milk increases and is readily digestible, which helps to support rapid growth. This fat includes both saturated and unsaturated fats, as well as cholesterol, an important constituent of brain and nerve tissue. Breastfeeding may help to reduce the risk of the following2,3:

  • Gastrointestinal infections (e.g. diarrhoea and vomiting)
  • Atopic disease and some allergies (including eczema and asthma)
  • Obesity in childhood and later life
  • Diabetes in childhood or later life
  • Sudden infant death syndrome (SIDS)

Breastfeeding is not only beneficial for infants, but also their mothers. Breastfeeding provides an opportunity for skin-to-skin contact which helps develop a strong mother-infant bond, which has been shown to reduce the risk of postnatal depression. Breastfeeding also helps with recovery after giving birth, reduces the risk of breast and ovarian cancer4 and it may act as a contraceptive however, it is encouraged that you discuss your individual needs with your health professional.  

What support services are available?

While breastfeeding is a natural act, it is also a learned behaviour which can pose its many challenges. If bottle feeding becomes a consideration for your baby, this may impact on the supply of your own breast milk, which makes reversing the decision not to breast feed difficult. Other factors such as cost, and convenience are important considerations in the choice of feeding for your baby. There are several active support services that can help in establishing and sustaining breastfeeding practices which include local maternal and child health services, qualified lactation consultants, medical professionals and peak bodies such as the Australian Breastfeeding Association (hyperlink https://www.breastfeeding.asn.au/).

References

  1. Stewart, Rowan, “General Paediatric Nutrition and Dietetics” (2012)
  2. The public health benefits of breastfeeding. (2017). Perspectives in Public Health, 137(6), 307-308. doi:http://dx.doi.org/10.1177/1757913917734139
  3. Infant feeding guidelines, National Health and Medical Research Council, Department of Health and Ageing, Available from: https://www.eatforhealth.gov.au/sites/default/files/content/The%20Guidelines/170131_n56_infant_feeding_guidelines.pdf
  4. Holmes, Alison Volpe, Heather G. Jones, and Brock C. Christensen. “Breastfeeding and Cancer Prevention.” (2017).

Important Notice to Parents and Guardians

  • The World Health Organisation recommends that breastfeeding is best for your baby.
  • Having a balanced diet when breastfeeding is also important. Infant Formulas should only be used after you’ve sought advice from a doctor or health practitioner.
  • A decision not to breastfeed can be difficult to reverse and introducing partial bottle feeding may reduce the supply of breast milk. It is also wise to consider the cost of infant formula.
  • If you use infant formula, all preparation and feeding instructions must be followed as per the manufacturer’s instructions. This is important for your baby’s health.